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PR & Marketing Manager

  • Hybrid
    • Berlin, Berlin, Germany
  • Marketing

Job description

Berlin • Cybersecurity & AI Startup • Recently Funded • Hybrid

A funded cybersecurity & AI startup in Berlin is looking for a PR & Marketing Manager to build from scratch and execute our communications, brand, and marketing activities as we scale.

We are an early-stage startup founded by experienced cybersecurity leaders with backgrounds in Israeli Intelligence units, building a next-generation AI-powered security risk management platform. Our product operates at the intersection of cybersecurity, identity security, SaaS access, and AI agent governance.

We are looking for a hands-on, creative, and execution-oriented PR & Marketing Manager who can turn technical and business topics into clear, compelling stories for customers, partners, media, and the wider tech community.

This is a mid/senior level role with significant ownership and direct collaboration with the founders. The position is hybrid and based in central Berlin, Potsdamer Platz.

Key Responsibilities

  • Own and execute day-to-day PR, communications, and marketing activities

  • Develop and maintain the company's brand positioning, messaging, and tone of voice

  • Create engaging content for LinkedIn, website, newsletters, announcements, and other communication channels

  • Manage and grow the company's social media presence

  • Plan and execute PR campaigns, product announcements, company news, and funding-related communications

  • Identify opportunities for press coverage, interviews, podcasts, speaking engagements, awards, and industry features

  • Draft and coordinate press releases, media pitches, articles, executive communications, and thought-leadership content

  • Support the CEO and founders in building their personal and professional visibility

  • Help position company leadership as thought leaders in cybersecurity, AI, identity security, and technology

  • Support the company's presence at conferences, industry events, meetups, webinars, and networking events

  • Coordinate marketing materials, presentations, sales collateral, and external communication assets

  • Work closely with Sales and Product to develop customer-facing messaging and support go-to-market initiatives

  • Support employer branding and recruitment marketing

  • Coordinate external PR, design, content, event, and marketing agencies or freelancers when required

  • Track marketing and PR performance and continuously improve activities based on results

  • Build scalable PR and marketing processes from scratch as the company grows

Job requirements

Must Have

  • 3+ years of experience of hands on experience PR, marketing, communications, content marketing, brand marketing, or a related role

  • 3+ years of managing social media accounts of the company brand

  • Experience with Brevo/Mailerlite, Hubspot, Google Analytics, or similar platforms and other

  • Ability to work with Claude on PR related topics

  • Experience working in a startup, scale-up, technology company, or fast-paced environment

  • Strong experience with content creation and social media management, especially LinkedIn

  • Ability to build processes, setup tools and initiatives from scratch

  • Excellent written and verbal communication skills in English

  • Ability to write clear, engaging content for different audiences

  • Experience coordinating or executing PR and marketing campaigns

  • Strong project management and organizational skills

  • Ability to manage multiple projects and priorities independently

  • Comfortable working directly with founders and senior stakeholders

  • Strong ownership mentality and ability to work with limited structure

  • Creative, proactive, and highly execution-focused mindset

Nice to Have

  • Experience in B2B SaaS, cybersecurity, AI, enterprise software, or another technical industry

  • Experience organizing or promoting conferences, events, webinars, or meetups

  • Experience with SEO, email marketing, website content, or marketing analytics

  • Experience supporting product launches or go-to-market campaigns

  • Experience with employer branding

  • Basic design skills and experience with tools such as Canva, Figma

  • Public speaking experience or confidence representing a company externally

  • Knowledge of an additional language, ideally German, Russian or Hebrew

  • Interest in cybersecurity, AI, and emerging technologies

  • You are a fan of rock or metal music

Benefits

  • Competitive Compensation — salary aligned with experience and the market

  • Fresh Funding Secured — strong runway to build, hire, and execute

  • High Ownership — take responsibility for shaping the company's PR and marketing function

  • Direct Founder Access — work closely with the CEO and founding team

  • Build From Scratch — establish the company's brand, communications, and marketing foundations

  • Cutting-Edge Domain — work at the intersection of cybersecurity, identity security, SaaS access, and AI agent governance

  • Fast Career Growth — opportunity to grow into a senior marketing, communications, or leadership position as the company scales

  • Berlin Location — work from central Berlin within one of Europe's strongest technology ecosystems

  • Direct Impact — your work will directly influence how the company is perceived by customers, partners, investors, candidates, and the market

  • Best Equipment and Tools — modern equipment and software to help you perform at your best

  • Team Offsites — regular team activities and offsites to strengthen collaboration and alignment

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